Family First Credit Union is a not-for-profit, member-owned financial cooperative based in Rochester, New York. Serving the greater Rochester area since 1969, Family First is committed to providing personalized financial services with a strong focus on community and member well-being. As a credit union, it specializes in delivering competitive financial products and services typically at lower fees and better rates than traditional banks. Family First offers a full range of financial solutions, including savings and checking accounts, consumer and auto loans, mortgages, and financial education resources.

The credit union prides itself on building long-term relationships and actively supports local schools, charities, and community initiatives. It emphasizes financial wellness through one-on-one consultations, educational programs, and tools aimed at helping members make informed financial decisions. Family First also offers digital banking tools and mobile apps designed to make managing money easy and accessible from anywhere. With a focus on integrity, service, and innovation, Family First continues to be a trusted financial partner for individuals and families in the region.

Website: https://home.familyfirstny.com/

Key Services:

– Personal savings and checking accounts
– Auto loans and personal loans
– Home mortgages and refinancing
– Credit cards with member-friendly terms
– Online and mobile banking solutions
– Financial education and counseling
– Youth and student banking programs
– Community-based financial workshops and support