Family First Credit Union is a trusted financial services provider serving the Rochester, NY region. As a member-owned credit union, Family First is committed to delivering personalized, community-focused banking solutions. It offers a full suite of financial services, including personal and business banking, with a strong emphasis on low-fee, high-value products tailored to meet members’ unique needs. With a heritage rooted in helping families secure financial wellbeing, the credit union places a strong emphasis on financial education and empowerment.

Family First stands out through its commitment to local engagement—regularly supporting area schools and community programs that align with its mission to promote financial literacy and community growth. The credit union also provides digital banking tools that blend convenience with customer-first service, ensuring members enjoy seamless access to their accounts. As a not-for-profit institution, revenues are reinvested into offering better rates on loans, higher dividends on savings, and fewer fees. The credit union is also part of the CO-OP Shared Branching Network, giving members nationwide access to their accounts.

Website: https://home.familyfirstny.com/

Key Services:

– Personal and business checking and savings accounts
– Auto, mortgage, and personal loans with competitive rates
– Credit cards and debt consolidation options
– Online and mobile banking tools
– Financial education and community outreach programs
– Retirement and investment planning services
– Youth and student banking solutions
– Nationwide access via CO-OP Shared Branching Network