Focus First Federal Credit Union is a not-for-profit financial institution serving the Rochester, NY community with a strong commitment to providing affordable and accessible financial services. As a member-owned cooperative, the credit union focuses on helping its members achieve financial well-being through a range of banking and financial products tailored to their needs. Specializing in personalized service, Focus First offers everything from basic savings and checking accounts to low-interest loans, credit cards, and financial counseling.

One of its key strengths lies in supporting underserved communities by offering financial education resources and credit-building opportunities. Unlike traditional banks, Focus First reinvests its earnings back into the membership community in the form of lower loan rates, higher dividends on deposits, and reduced fees. The credit union is part of the CO-OP Shared Branching and ATM networks, giving members convenient access to their accounts from thousands of locations nationwide.

Rooted in values of trust, community, and financial empowerment, Focus First maintains a strong local presence and fosters long-term relationships with its members. The institution is federally insured by the NCUA, ensuring the safety and stability of deposits.

Website: https://www.focusfirstfcu.org/

Key Services:

– Personal and joint savings and checking accounts
– Auto, personal, and other consumer loans
– Credit card offerings with competitive rates
– Financial education and credit counseling
– Online and mobile banking services
– Direct deposit and payroll deduction
– Membership in national shared branch and ATM networks
– Financial planning and goal-setting tools